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MOBILE AIRLINE SOLUTIONS

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AirAsia Case Study
 Airline Profile

• Largest LCC in South East Asia
• Operates in 8 different countries
• Mantra: Now Everyone Can Fly
• WEB: www.airasia.com
  Mission
AirAsia needed an extremely low cost mobile channel to augment online sales:

 • Provide a low-cost no-frills mobile booking tool
 • Deliver simple effective mobile technology
 • Integration with all 8 countries where AirAsia operates
   Solution
Provide a managed solution with minimal Airline involvement

 • Complete project management
 • Innovative IT solution for customer data
 • Extensive mobile network testing


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